First of all, what does Transmedia Storytelling mean? Henry Jenkins says that “transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience” (p.1). In other words, these are different stories pertaining to the same narrative universe through different media channels, allowing prosumers to take active role in the process of expansion. Still don’t get it? Let’s have a close look into the Hunger Games film series’ transmedia campaign for better understanding:
https://prezi.com/embed/7wqqqfpt1njg/?bgcolor=ffffff&lock_to_path=1&autoplay=0&autohide_ctrls=0#
Communications and Convergent Media 